WIREFRAMES & IA
Killer Dana Wire framing and Information Architecture process.
Killer Dana Wire framing & Information Architecture Process
Primary Killerdana.com website & Customer Service / Returns Portal
Primary Killerdana.com website & Customer Service / Returns Portal
Primary Killerdana.com website overview.
Killer Dana - Initial Killerdana.com homepage wire frame.
Objective here was to begin the cross pollination of content and commerce. Using and customizing our RSS feed from the community site, the intent was to make commerce social and vise versa. Achieved to a degree, the customization and true potential has yet to be fully realized.
Objective here was to begin the cross pollination of content and commerce. Using and customizing our RSS feed from the community site, the intent was to make commerce social and vise versa. Achieved to a degree, the customization and true potential has yet to be fully realized.
Killer Dana - Brand / Vendor Portal
Page, promotions, reviews, media and news articles are all specific to each vendor. The primary objective was to build provide a extensive customer experience per vendor that no other retailers could offer. Endeca is a very powerful tool and used and customized properly will aid in increasing conversions exponentially.
Page, promotions, reviews, media and news articles are all specific to each vendor. The primary objective was to build provide a extensive customer experience per vendor that no other retailers could offer. Endeca is a very powerful tool and used and customized properly will aid in increasing conversions exponentially.
Killer Dana - Content rich Category page
Killer Dana - Primary Category Page
Again, the objective here was to begin the cross pollination of content and commerce. Also, to drive traffic and promotions to this grouping of our high traffic landing pages.
Again, the objective here was to begin the cross pollination of content and commerce. Also, to drive traffic and promotions to this grouping of our high traffic landing pages.
Category Look Book - basic Jquery functionality for light code base and fast load times with large imagery hosted through Scene7 and funneled through Akamai.
Killer Dana - Outfit Builder / Kit:
Allowed user to select outfits from look book and purchase entire outfits or pick and choose specific pieces of that style.
Allowed user to select outfits from look book and purchase entire outfits or pick and choose specific pieces of that style.
Killer Dana - Initial PDP (Product Details Page):
Integrated product data from from our ERP (did not use native FRY CMS due to BI logic for running multi-site and EDI program), reviews, social features and sharing, gender/category/brand specific sizes charts and seasonal information. In addition, hero and alternate images were hosted via Scene7 with expanded zoom feature and in-line promotional experiences were targeted to specific brand/categories.
Integrated product data from from our ERP (did not use native FRY CMS due to BI logic for running multi-site and EDI program), reviews, social features and sharing, gender/category/brand specific sizes charts and seasonal information. In addition, hero and alternate images were hosted via Scene7 with expanded zoom feature and in-line promotional experiences were targeted to specific brand/categories.
Killer Dana - Global Cart (multi-site):
Features in cart cross-sell / up-sell via MyBuys (then switched to Baynote). These were targeted to user behavior throughout the site and items were in-cart as a primary and secondary business rule. Cart allowed users to change size, color and quantity in cart without having to jump back to the PDPage thus removing them from the checkout process. In addition, Baynote cart customization was programmed to open JQuery window for product preview and selection.
Features in cart cross-sell / up-sell via MyBuys (then switched to Baynote). These were targeted to user behavior throughout the site and items were in-cart as a primary and secondary business rule. Cart allowed users to change size, color and quantity in cart without having to jump back to the PDPage thus removing them from the checkout process. In addition, Baynote cart customization was programmed to open JQuery window for product preview and selection.
Killer Dana - Login / Guest Checkout
Killer Dana - 1 Page Checkout
This particular page was offered to all users and used PHP/JS/JQuery functionality to validate forms, access database information for shipping fees and save user billing and shipping info on the fly.
This particular page was offered to all users and used PHP/JS/JQuery functionality to validate forms, access database information for shipping fees and save user billing and shipping info on the fly.
Killer Dana - Order Confirmation Page
IA - Customer Service & Returns Portal
